The Washington Post on Il Foglio, an Italian newspaper that began experimenting with AI:
The newspaper began publishing one article a week written by AI, without disclosing it, and asked readers to guess which article had been written by AI. Those who guessed correctly would be prompted to subscribe to Il Foglio and get a free bottle of champagne. Cerasa said most readers guessed correctly and were “enthusiastic” about the experiment. The cases in which readers guessed incorrectly convinced him that his writers’ work was too commonplace, not creative enough, and that Il Foglio had to “improve our journalism,” he said.